Yes, I'm proud to say that I'm a REALTOR®. What exactly does being a REALTOR® mean anyway? What exactly do I do? It appears that many are not sure what to expect when working with a REALTOR®.
For many, it just means I stick a For Sale sign in the ground, upload to the local MLS, wait for offers to come in, then collect a commission check. Believe it or not, there is much more involved then you think and I'd like to take a few moments to explain what is it I do...
Let's begin after our initial phone conversation where we have discussed your interest in selling and we've set an initial appointment up. I like to cover some of the basics over the phone, however I prefer to talk details once we are face to face. So, now what? Before we even meet for the first time, I'll spend a few hours on preparation. First of all, you'll generally get a follow up email confirming the day and time of our appointment. I'll also include some information about myself and my services for you to read beforehand.
Then I do some research. Many homeowners hear the phrase..."I'll get you the best price for your home in the least amount of time". So, how exactly is that accomplished? It starts with research. I'll research homes that are currently for sale in your neighborhood as well as homes that have sold in the past 1 - 2 years. How many days they are/where on the market, how many price reductions have been taken and if any bonuses or concessions were offered. Many times the selling price may not really be what the seller received as they may have offered money back to the buyers for upgrades or closing costs. All these factors are taken into account and a "Comparable Market Analysis" (CMA) is prepared to determine a listing and selling price of your home.
Then I do more research. I'll pull the public tax records to verify ownership of the home, review information on lot size and zoning. I'll verify school district information and understand the perception the public has on these schools. If time permits, a drive by of the home to assess it's curb appeal and location. Many of these factors also are included in pricing the home.
Lastly - I'll put together a customized listing presentation. This presentation will include a summary of my findings from all the steps I outlined above. The presentation will also outline varioius marketing programs for us to discuss to get your home sold. I'll spend more time on this subject in another post.
So this is just the beginning. As you can see, we haven't even met yet and there is much already occurring behind the scenes. My next post will touch on what to expect when we actually meet.
Until then, if you are thinking of making a move you can Search Homes for Sale
